To achieve the best results, follow the recommendations below.

1. Profile Introduction

Your profile introduction is the first thing visitors see. It should clearly communicate who you are, what you specialize in, and why clients should trust you.

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Agent Bio

Your bio tells your story and helps clients build trust before contacting you.

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Upload Headshot

Use a high-quality professional photo.

Recommended

• Recent professional headshot

• Looking directly at the camera

• Smiling naturally

• Plain or clean background

• Business attire

• Good lighting

• Square image preferred

Image Requirements

• JPG or PNG

• Minimum 1000 × 1000 px

• Maximum 5 MB

• High resolution

• Avoid screenshots or blurry images

Avoid

• Selfies

• Group photos

• Vacation pictures

• Filters

• Dark or pixelated images

 

Short Bio

The short bio appears on your homepage, agent cards, search results, and other quick preview sections.

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Recommended Length

30–50 words

Include

• Years of experience

• Main specialties

• Areas served

• Client-focused value

 

Example

Dedicated real estate professional helping buyers and sellers make confident decisions through honest advice, local market expertise, and personalized service.

 

Long Bio

This is your complete professional introduction.

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Recommended Length

250–500 words

Include

• Professional background

• Experience

• Markets you serve

• Buying and selling expertise

• Your working style

• Why clients choose you

• Personal touch (optional)

Good Structure

1. Introduction

2. Experience

3. Services

4. Client Promise

5. Closing Statement

Avoid writing everything in one long paragraph. Use multiple paragraphs for better readability.

 

2. Specialties

Specialties highlight your areas of expertise.

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Examples include:

• Residential Buying

• Residential Selling

• Luxury Homes

• Investment Properties

• First-Time Buyers

• Commercial Real Estate

• Relocation Services

• Condominiums

• New Construction

• Waterfront Properties

• Downsizing

• Property Management

 

Add an Icon

Each specialty can include a custom icon.

 

Recommended icon style:

• Transparent PNG

• Simple line icons

• Single-color icons

• 128×128 px or larger

You may also choose icons from the built-in icon library.

Keep all icons consistent in style.

 

3. Certifications & Awards

Showcase your professional achievements to build credibility.

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Examples:

• Certified Residential Specialist (CRS)

• Accredited Buyer's Representative (ABR)

• REALTOR®

• Top Producer 2025

• Luxury Home Certification

• Master's Club Award

Only include certifications or awards you have earned.

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4. Services

This section explains what you offer to your clients.

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Each service should have:

Service Title

Keep it short.

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Examples

• Residential Buying

• Home Selling

• Investment Consulting

• Property Valuation

• First-Time Buyers

• Relocation Assistance

 

Service Description

Describe how you help your clients.

Recommended length:

40–80 words

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Example:

From finding the perfect property to negotiating the best price and guiding you through closing, I make the home-buying process smooth and stress-free.

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Service Image

Upload an image that represents the service.

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Recommended images:

• Home exterior

• Family receiving keys

• Property tour

• Modern kitchen

• Luxury home

• Consultation meeting

 

Image Requirements

• Landscape orientation

• 1600 × 900 px or larger

• JPG or PNG

• High quality

Avoid images with text or logos.

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Tips for Building a Strong Profile

✔ Use professional language

✔ Write in first person ("I help clients...")

✔ Keep descriptions easy to read

✔ Upload high-quality images

✔ Update your profile regularly

✔ Highlight what makes you different

✔ Focus on the value you provide to clients

A complete and professional profile helps build trust, improves your website's appearance, and increases the likelihood that visitors will contact you.

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Market Insights

This section allows you to showcase valuable real estate resources, market reports, buying guides, or educational content for your visitors. Well-written market insights help establish you as an expert and improve client trust.

 

Marketing Title

Choose a short, engaging title that clearly describes your resource.

 

Examples

• First-Time Home Buyer's Guide

• Toronto Market Report 2026

• Investment Property Checklist

• Selling Your Home Successfully

• Understanding Mortgage Pre-Approval

Keep titles under 60 characters for the best appearance.

 

Description

Provide a brief summary explaining what visitors will learn.

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Recommended length:

50–100 words

Focus on:

• Who the resource is for

• What information it provides

• Why it is valuable

Thumbnail Image

Every market insight should include a professional cover image.

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Recommended Images

• Modern homes

• Neighborhood streets

• Property interiors

• Families purchasing homes

• Real estate consultations

• City skylines

• Market-related photography

 

Avoid

• Images containing large text

• Promotional banners

• Watermarks

• Screenshots

• Low-resolution photos

 

Image Requirements

• Landscape orientation

• Minimum 1600 × 900 px

• JPG or PNG

• High quality

• Professional appearance

Your thumbnail acts as the cover image visitors will see before opening the resource.

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Upload Resource

Upload the document that visitors can download.

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Supported formats:

• PDF (Recommended)

• DOC

• DOCX

 

Examples include:

• Buyer Guides

• Seller Guides

• Market Reports

• Investment Checklists

• Home Maintenance Guides

• Mortgage Information

PDF files provide the best viewing experience across all devices.

 

Listing Information

This section controls your website branding and property listings.

 

Company Logo

Upload the primary logo used throughout your website.

 

Recommended

• Transparent PNG

• High resolution

• Square or horizontal format

• Minimum 1000 pixels wide

Avoid screenshots or blurry logos.

 

Listing ID (MLS / Brokerage ID)

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Enter your assigned listing or brokerage identifier.

This ID connects your website to your property listing feed so your active listings can automatically appear on your website.

Please ensure the Listing ID is entered exactly as provided by your brokerage or MLS provider.

 

Website Colors

Choose three colors that reflect your personal brand.

Primary Color

Your main brand color.

Used for:

• Navigation

• Buttons

• Headers

• Important sections

 

Secondary Color

Supports your primary color.

Used for:

• Cards

• Backgrounds

• Secondary buttons

• Section highlights

 

Accent Color

Used sparingly to draw attention.

Examples include:

• Call-to-action buttons

• Links

• Icons

• Hover effects

 

Tips for Choosing Colors

Choose colors that work well together.

Good combinations include:

• Navy + White + Gold

• Black + White + Red

• Dark Green + Beige + Gold

• Blue + Gray + Orange

Keep sufficient contrast so text remains easy to read.

 

Website Resources

These images and videos create the visual identity of your website.

High-quality visuals significantly improve the overall appearance of your site.

Whenever possible, choose media that matches your selected brand colors for a cohesive look.

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Hero Section Image or Video

This is the first thing visitors see.

 

Recommended content:

• Luxury home exterior

• Modern property video

• Drone footage

• Beautiful neighborhood

• Lifestyle imagery

• Professional real estate footage

 

Recommended Video

• 10–20 seconds

• Smooth camera movement

• 1080p or higher

• MP4 format

 

Recommended Image

• Minimum 1920 × 1080 px

• Landscape orientation

• High quality

Avoid images with text overlays.

 

Marketing Insight Background

This image appears behind your educational resources.

Choose imagery related to:

• Business meetings

• Property analysis

• Modern offices

• Real estate professionals

• City skylines

• Luxury interiors

The image should complement your website without distracting from the content.

 

Contact Us Background

This image supports your contact section.

Recommended choices:

• Office reception

• Professional handshake

• Keys to a new home

• Happy homeowners

• Beautiful house exterior

Choose a warm, welcoming image that encourages visitors to get in touch.

 

Testimonials

Testimonials are one of the strongest trust signals on your website.

Include reviews from genuine clients whenever possible.

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Client Name

Enter the client's name exactly as they would like it displayed.

Examples:

• John Smith

• Sarah Johnson

• Michael Brown

If privacy is requested, initials may also be used.

 

Client Review

Share authentic feedback describing the client's experience.

Recommended length:

40–120 words

Strong testimonials usually mention:

• Professionalism

• Communication

• Knowledge

• Responsiveness

• Successful outcome

• Overall experience

Example:

Working with Sarah made purchasing our first home an enjoyable experience. She explained every step, negotiated an excellent price, and was always available whenever we had questions. We couldn't be happier with the outcome and highly recommend her services.

General Tips

✔ Use professional, high-resolution images throughout your profile.

✔ Keep branding consistent by using the same color palette across your logo, images, and website.

✔ Avoid uploading screenshots, low-quality images, or photos with large amounts of text.

✔ Write naturally and focus on how you help your clients rather than simply listing services.

✔ Review all uploaded content before saving to ensure accuracy and professionalism.

A complete profile creates a polished website, strengthens your credibility, and helps convert more visitors into clients.